Platform portfolio roadmap ownership
Salesforce platform strategy · governance · transformation
Lead the platform.
Enable the enterprise.
I build the strategy, governance, and operating alignment that turn Salesforce, data, and AI into scalable enterprise capabilities.
A 20-year career spanning Salesforce platform administration, enterprise technical account management, customer success, and executive platform leadership.
12 years at SalesforceCenter of Excellence founderAgentforce & Data Cloud
Business impact
Outcomes that connect platform decisions to enterprise value.
Renewal performance
Expansion opportunities identified
Reduction in critical escalations
Customer satisfaction
Leadership approach
Strategy, translated into a system for action.
Platform leadership works when governance enables delivery, data supports decisions, and technology stays anchored to measurable outcomes.
Set direction
Translate enterprise priorities into a multi-year platform strategy and investment roadmap.
Create alignment
Establish decision rights, intake, access standards, and transparent prioritization.
Enable delivery
Sequence dependencies and guide sprint-based execution with engineering and IT.
Scale value
Prepare data, workflows, governance, and adoption for AI-enabled capabilities.
Executive point of view
Governance should not slow innovation. It should create the confidence to scale it.
Career journey
Technical depth. Customer perspective. Enterprise direction.
Senior Manager, B2B Tools & Technology
Staples CanadaFounded and leads a Salesforce Platform Center of Excellence, owns a multi-year roadmap, and serves as Business Project Lead for B2B modernization.
Senior Manager, Customer Success
SalesforceConnected customer needs with Product and Engineering and influenced Data Cloud and Agentforce roadmap decisions.
Senior Technical Account Manager
SalesforceAligned platform capability with enterprise outcomes and introduced proactive, data-driven account health.
Principal / Senior Technical Support Engineer
SalesforceLed high-stakes Tier-3 escalations, influenced engineering priorities, and expanded operational visibility.
Resume
Naman Bawa
Salesforce Platform Strategy & Governance · Center of Excellence Leadership · Cross-Functional Engineering Partnership
Brampton, Ontario, Canada · bawa.naman@gmail.com · linkedin.com/in/namanbawaExecutive profile
Salesforce platform strategy leader with 20 years of experience spanning hands-on platform administration, enterprise technical account management, and customer success, including a 12-year progressive career inside Salesforce’s ecosystem. Founded and leads a Salesforce Platform Center of Excellence at Staples Canada and serves as Business Project Lead on a B2B modernization initiative.
Core expertise
- Salesforce Platform Strategy & Governance
- Center of Excellence Leadership
- Data-Driven Roadmap Prioritization
- Business Requirements Translation
- Security, Access & Environment Governance
- Cross-Functional Engineering Partnership
- Executive Stakeholder Communication
- Agile Delivery & Jira
Professional experience
Senior Manager, B2B Tools & Technology Staples Canada · 2026 – Present
- Business Project Lead for B2B modernization with engineering and IT.
- Founded and leads a Salesforce Platform Center of Excellence.
- Owns a multi-year Salesforce platform roadmap across a $4M portfolio.
Senior Manager, Customer Success Salesforce · 2023 – 2026
- Voice of the Customer to Product and Engineering for Data Cloud and Agentforce.
- Delivered 100% renewal performance and identified $1M+ in expansion opportunities.
Senior Technical Account Manager Salesforce · 2020 – 2023
- Reduced critical escalations by 40% and achieved 98% customer satisfaction.
Principal / Senior Technical Support Engineer Salesforce · 2014 – 2020
Led complex Tier-3 escalations, influenced Agile backlog decisions, and built operational dashboards.
Education & credentials
AI & Data: Agentforce Specialist, Data Cloud Consultant · Platform: Platform App Builder, Advanced Administrator, Administrator · Cloud: Service Cloud Consultant, Sales Cloud Consultant
Bachelor of Engineering, Computer Science · Customer Experience Certificate, UC Santa Barbara · Salesforce Accelerate Leadership Program, Top 100
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